Current location:style >>
Afternoon tea makes a comeback thanks to the snap
style19218People have gathered around
IntroductionIt might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is see ...
It might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is seeing a resurgence among the Instagram generation.
Restaurants, cafes, and hotels are enjoying a boom in bookings while hamper sales offering scones, finger sandwiches and tea from China cups are soaring.
A recent survey for online tea shop Jing Tea, found out of 2,000 25-34 year-olds 860 or 43 per cent had celebrated their birthday with afternoon tea.
Meanwhile supermarkets such as Waitrose have reported searches for afternoon tea had increased by 600 percent while sales of hampers at Marks & Spencer are up 80 per cent year on year.
Restaurants and hotels are enjoying a boom in bookings for afternoon tea - thanks to a new generation of younger fans (stock image)
The late Queen Elizabeth having afternoon tea with Paddington Bear in June 2022 during her Platinum Jubilee
Tea sommeliers believe the trend stems from new themes which photograph well on social media - including Paddington Bear and Peter Rabbit.
Sarah Taylor, product developer for hampers at M&S, told The Observer: 'Customers don't just see afternoon tea as a tradition; it's an opportunity to take a moment to ourselves.'
While Ben Warner, founder of Benugo, which runs cafes at museums and galleries added the 'colourful cakes, elegant teapots and even a celebratory glass of bubbles' are photogenic.
But the Royal Family also helped bring the British tradition back to the forefront after the late Queen appeared on television having afternoon tea with Paddington Bear in June 2022 for her Platinum Jubilee.
Mr Warner added: 'We noticed a huge spike in people seeking to book afternoon tea during, and after, the Queen's jubilee in 2022 and King Charles's coronation in 2023, and not just from overseas visitors.
'Since then, major uplifts have included Valentine's Day, Mother's Day and Easter.'
As afternoon tea pours once more into the public consciousness there is a swirling debate over whether, if at all, the ingredients need to be updated and revised.
Traditionalists cite Queen Victoria arguing for bland cakes, with the introduction of spring onion sandwiches at Claridge's leaving food historian Annie Gray 'apoplectic with rage'.
But modernists want cocktails, cold meats and even hummus included.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Stellar Station news portal”。http://britishvirginislands.antjekoch.com/content-2e299996.html
Related articles
Young Boys seals 6th Swiss soccer league title in 7 years after rallying from firing coach Wicky
styleGENEVA (AP) — Young Boys sealed its sixth Swiss league title in seven years by winning at Servette 1 ...
【style】
Read moreChina rolls out new measures to fix its property crisis, spur growth
styleChina announced a slate of fresh measures Friday to reinvigorate its ailing property industry after ...
【style】
Read moreMan kills 2 officers at police station in Malaysia in a suspected Jemaah Islamiyah attack
styleKUALA LUMPUR, Malaysia (AP) — A man stormed a police station in Malaysia and killed two police offic ...
【style】
Read more
Popular articles
- Kosovo prepares a new draft law on renting prison cells to Denmark after the first proposal failed
- Michael Cohen is torn to shreds by Trump's attorneys in blistering cross
- Mets beat Phillies 6
- Couples' therapist reveals the 10 signs you're in a healthy relationship
- Independent UN experts urge Yemen’s Houthis to free detained Baha'i followers
- Timberwolves force Game 7 by blowing out Nuggets 115
Latest articles
Insider Q&A: CIA's chief technologist's cautious embrace of generative AI
The real cost of your night out: From a £4.60 Diet Coke to £8.80
Dodgers pitcher Emmet Sheehan undergoes season
Federal agency takes control of investigation of fiery train derailment in New Mexico
Sweden beats France, Britain relegated after losing to Norway at hockey worlds
Key Boeing supplier Spirit AeroSystems is laying off 450 after production of troubled 737s slows
LINKS
- Hong Kong sees steady recovery in visitors in 2023
- Police arrest Polish teenager suspected of throwing firebombs at synagogue
- China sees travel boom during May Day holiday: report
- 3rd Ice Cube Curling Invitational kicks off at National Aquatics Center
- Fly in a 'palace in the sky'
- Spanish travel industry happy to see China's return as major tourist destination
- Lawsuit against Meta asks if Facebook users have right to control their feeds using external tools
- China railway trips to reach 144M during May Day holiday
- Organizers of Eurovision Song Contest ready to remove Palestinian flags or symbols
- Refugee Team for Paris Olympics has 36 athletes from 11 countries across 12 sports